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Bravia KDL-40W5500 - 40″ Full HD Widescreen LCD TV from Sony

Sony launched the 40 inch KDL-40W5500 LCD TV during March 2009. Despite of various internet platforms such as face book, orkut, you tube etc; holds the world’s attention, the craze for watching TV is never been on the downside. The competition to emerge as the best in the market is intense and the winning situation is very narrow. Sony plays with the technology and sets benchmark to beat the competition against the rivals. Sony’s current launch KDL-40W5500 HD LCD TV has innovation in every aspect. To establish this statement it is possible to convert the LCD TV as digital picture frame when we are not watching TV. The 40 inch TV with ultimate slim look can be fixed to a wall in the living room.

Picture quality

Many buyers get mystified with the picture quality displayed in the show room flooded with bright lights. But only few TV’s are capable to retain the same show room picture quality in your living room. There are several determinants intertwined to give the best quality picture output. Few primary factors such as resolution, colour contrast and digital comb filter etc..

Keeping the discussions in sync to the afore-said lines, the picture quality of the Sony Bravia KDL-40W5500 high definition LCD TV is the net result of fusing various technologies in it. First of all, is of high definition 1920 x 1080 resolution. Watching the video picture quality is truly a different experience, where the users might perceive the picture has come to life. 1920 x 1080 refers to horizontal x vertical resolution. This resolution parameter refers to high definition image quality. The video resolution capacity of this TV is stretchable. The video signal can downscale to 480 / 576, which is nothing but the “standard definition” resolution. The image quality in standard definition is quite low as compared against the high definition. As how downscaling is feasible, the LCD TV can also be upscaled to 1080P. 1080 P refers to the ultimate high definition. Here P stands for progressive scan where all the lines of the image is referred at every vertical scan step. This mode is beneficial in Blu-ray Disc™ ® and PLAYSTATION®3.

Sony’s Bravia
Sony’s Bravia technology has created an immense impact in the image resolution. Bravia is the acronym of “Best Resolution Audio Visual Integrated Architecture“. In this LCD TV the technology used is “Bravia Engine 3”. It reduces the electrical noise in the original picture by enhancing the low contrast images. The live colour creation technology in the LCD TV is unique of Sony’s innovation. To reproduce red and green colours in LCD TV screen is a major constraint. This is solved by the live colour technology. It brings about 30% wider colour than the existing LCD technology resulting in deeper and precise tones for colour reproduction attempting to imitate nature to the fullest. Advanced contrast enhancer balances the contrast in each flick by standardizing the backlight level so as to deliver fine levels of gradation. Incorporation of Digital Comb assures the elimination of picture vibration that’s usually detected in fine picture detail.

Motion flow 100Hz

The refresh rate for the Sony KDL-40W5500 40-inch Widescreen TV is of 100Hz as compared against the standard 50 HZ. The main application of this refresh rate is it reduces the Judder effect. The Judder is caused when it is transferred to video. The resultant image appears to be jerky or staggering camera movement in place of a smooth pan. This “smoothing” feature process in Sony is called as “Motion Flow 100HZ” Image Blur Reduction for smoother images. If the TV is set in Theatre mode option, the motion flow operates alongside giving the viewers the same enchanting experience as being watched in a cinema hall.

Personalising the TV with splendid options

Scene Select – we can automatically adjust the sound and picture on the TV according to the scene we are watching. Scene Select guarantees complete satisfaction for the sound and picture settings to harmonize with the content.

Light Sensor – The power saving Light Sensor option recognises the ambient light in a room and alters the picture’s brightness accordingly. In this setting the power consumption can be reduced to around 30%.
Voice Zoom- we can turn up or down the spoken dialogue without altering the background volume

PIP application - One can browse PC while watching TV. A dual screen appears wherein one is attributed to the PC and another of the TV.

It is possible to share video, music and photos from computer to TV as we can enable the DLNA (Digital Living Network Alliance). This feature allows the wide screen LCD TV to share the content from computer

High Definition Lively Screen

The Piano Black finish of KDL-40W5500 flat LCD TV has got lot more surprises besides the Swivel function screen. We can sport the following options while viewing;

14:9 Mode Screen the traditional 14:9 screen substance can be viewed in 16:9 by displaying in full potential with the assistance of the Zoom mode, which takes care of fitting the 14:9 content in 16:9 mode.

(PIP) Displays the PC on the screen along with a small picture from the TV source, thereby the user is able to browse PC applications while watching TV.

Internet on LCD TV appliance

Sony has filed a patent to protect the AppliCast™ technique. The Applicast entertains the user to watch dual treat at one time. Yes, it is possible to watch TV while we can browse the net at the same time. The in built ‘How To Use AppliCast™ guide will appear when the when the TV is switched on. We can access the net on connecting the TV to the internet.

24p True Cinema

A gap definitely exists while we watch a movie in big screen and the same in a TV at home. The gap is in the faster play back rate than in the cinema. The standard play back rate in cinema is the capacity to refresh at 24 frames per second. Using LCD TV we could refresh at the same rate whilst for many other TV’s the play back rate must be compatible with the PAL format thus giving 25 frames per second.